Money flows to money
I want you to brag. I want you to talk about your victory. I want you to tell everyone everywhere you go, but especially in your marketing that you are awesome.
You see as the subject line says, money flows to money.
It’s an old -fashioned New York term that is very true.
People who are successful become more successful. The converse is true - people who fail, fail hard and they keep failing.
In advertising people want to hear about your victory.
Think about car commercials they don’t talk about things that break on the car. No no no. It's all shiny and beautiful and picturesque and everyone is happy.
Occasionally you see the advertising about crash or collision safety. That does placate the audience.
But mostly they are selling an image.
They're not talking about the fact that you need a new set of tires after 30,000 miles because the front end was built wrong in the factory. No no no.
You do indeed have to demonstrate victory.
It is what people want.
And here is the superstition part.
People are very primitive about this. They will avoid an empty parking lot.
They do unfortunately shy away from those who are less fortunate.
Poverty and strife and crime is a turnoff.
People want to be happy and again they are very superstitious about it.
You have to sell optimism. You have to be optimistic; you have to assure people that every cell in your being is successful.
I'm talking about when you're selling stuff to others. They want to buy from winners. Again, the superstition breaks in here - they think it rubs off.
And I'm not talking about just the customer. I mean we all do it. I do it. You do it.
People want that victory. People will avoid failure.
That is why the emotional triggers of victory and confidence and superiority and success are all important because at the base of all of these is a superstitious feeling that it rubs off.
Okay that's all for now thank you for your attention.
I would like you to get the book The Laws Persuasion at the end zone because it is the right way to think about copywriting. It is the winner’s way. It is the way that will help you be successful faster and with less stress than you are experiencing right now. Get the book.